The first series of podcasts were an audio version of blogging, soon
   enough wanna-be radio personalities were turning them out in their
   home studios and basements. Then, corporations like Whirlpool found
   a use for the broadcast programs as did politicians, and  publishing
   groups. And now, even paper has a podcast.

   NewPage Corp. recently launched a multimedia campaign,
   PaperTellsAStory.com (PTAS), to combat the dumping of Asian imported
   coated paper on the U.S. and prevent their stakeholders from
   unnecessarily ensnaring themselves in the unsustainable issues
   associated with the imports – issues such as illegally logged
   timber, unfair labor laws, pollution and more. In its first leg of
   the campaign, PTAS was initially rolled out in a series of print and
   online ads among paper & print industry pubs. Realizing issues of
   sustainability were important to a larger cross section of business
   persons, PTAS commissioned i

Web-based mentoring – think of it as online dating but for business professionals who want to find a mentor, not a mate. This process lets people search for and find that special someone who can help them advance in their career, or work on that business skill, or learn about another department/industry. Organizations can offer web-based mentoring to their entire workforce, helping to build a unified culture that bridges the divide between departments, locations, job levels, and even workforce initiatives. In fact, a new study by Triple Creek Associates, makers of Open Mentoring®, found that web-based mentoring positively impacts employee retention and productivity. Out of 361 respondents, 85% reported a positive connection between mentoring and factors that impact retention, and 81% reported a positive connection on factors that impact productivity. Mentoring for the modern age: Link me in, hook me up, watch me prosper.

Read the full research paper by Triple Creek to learn more http

There is a lot of talk about a recession and its impact on businesses large and small. While things like the economy are out of businesses control, the good new is that there are steps companies of any size can take to ensure that their customers remain loyal despite economic fears. To that end, consultants from Peppers & Rogers along with Jason Mittelstaedt, CMO of RightNow Technologies have outlined a list of top ten tips for companies to consider in an uncertain economy.

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Ten Tips & Techniques for an Uncertain Economy

1. Focus upon cost savings rather than revenue generation when implementing a customer initiativeand then use those savings to fund future enhancements.

2. Dont discontinue an existing customer initiative in an uncertain economyif necessary, reduce the scope of (or postpone pending improvements to) the initiative until the economy improves.

3. Dont wait for customer relationships to weaken or breakyou cant afford the

Ask Patty Certified Female Freindly Dealer Program:
Properly armed with the right tools and training automotive retailers, (new and used car dealerships), can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.

What Is An Ask Patty Certified Dealer?
An Ask Patty certified dealer is a dealer that creates a safe and comfortable environment where women feel welcome and a dealer that makes the experience of purchasing and

maintaining her vehicle a pleasant one.

AskPatty.com trained and certified dealerships are held to a

high level of customer satisfaction for women consumers.

Go to www.certifiedfemalefriendly.com to review

our interactive online training portal.

See a Training Sample Clip on You Tube:

http://www.youtube.com/watch?v=GG15H_0xjxI

Go here to learn how dealerships become

Regards,

Ethan

Direct: 415.817.2508

According to Wikipedia, “innovation” may refer to both radical and incremental changes in thinking, in processes or in services.  Too often nowadays the term is thrown around without much thought to the real meaning.  Radical and incremental changes are paramount to innovation, but which companies are forcing them?  Innovation in manufacturing processes is something companies have been improving for hundreds of years.  From Ford with the first assembly line, to Dell with the construction and availability of the laptop computer, and recently Netflix with the way DVD’s are automatically processed and shipped directly to your home via your online list.    

But how would you define modern day innovation in the typically boring industry of printing?  Would a company that seamlessly produced more than 8,000,000,000 business cards worldwide in just eight years be considered innovative?  What if it also produced more than 3,000,000 self-inking stamps or nearly 900,000,000 million

Its not "millions" that have been sold, but the online stores and some brick and mortar stores are quickly selling out of their stock. All because of using (mostly) LinkedIn as a source of social networking contacts. By using LinkedIn in a certain way I've been able to  promote my book "How To Be A Creative Genius (in five minutes or less)" and interact directly with readers. No newsletter or SEO, just good old fashioned online networking.

Shockhound.com is a new music retail site created by Hot Topic that is launching soon. The site has a number of strong suits that sets it apart from existing music retail sites.

ShockHound.com is the only one-stop, genre-spanning music site loaded with millions of MP3s, a vast selection of band merchandise, the latest music videos, and exclusive editorial content. With a wide array of interviews, album reviews, original "webisode" videos, individual artist pages, and a strong community of music devotees, ShockHound not only has the goods on favorite bands, but promotes discovery of new and emerging artists. ShockHound also encourages its members to be an integral part of the editorial voice, offering users the opportunity to join in the never-ending musical debate via user reviews, comment sections and personalized user pages.

For more information please contact Seine at seine@cornerstonepromotion.com. Thanks!

In the United States, international export of high tech goods accounted for $214 billion in revenue in 2007, while imports totaled $333 billion, according to the AeA (formerly known as the American Electronics Association). This tradeflow, coupled with the steady increase in cross border development, design and manufacturing of goods, is a strong indicator of the demand for software that assists companies to translate product documents into multiple languages. In fact, according to Across Systems, multiational companies typically translate written materials into somewhere between 10 and 30 languages per document. But how do companies maintain productivity of knowledge workers? And in America, do companies value the language assets they have for how important those are to global marketing and localization?

I thought this might be an interesting concept for a best practices story because knowledge worker productivity is an important component of innovation and translation of documents an