| | Rathmann | Name : | Charles Rathmann | | Job Title: | Analyst | | Work History: | Charles Rathmann has more than 20 years of diverse public relations and marketing planning experience on the agency and client sides -- plus an extensive background in writing for the trade and business media.<br><br>I enjoy both goal-oriented and purely informative journalism, but probably deliver the highest value when I can be involved in marketing communications planning and management. My agency experience was focused primarily on account planning and research, along with a little industry media relations activity. That experience has helped me become a "fast study," allowing me to get up to speed on abstruse technology and business concepts and communicate about them in simple language. It also helps me see marketing communications activities in the context of business goals and objectives and plan accordingly.<br> | | Expert Skills: | Agency Account Planning/Marketing Communications Planning, Trade and Business Media Relations, White Paper Creation, Podcasting, Copywriting, public relations, media relations, technology journalism, construction journalism, water resources journalism. | |
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