FetchBack's technology enables businesses to deliver messages to prospects after they leave a web site.  For example: someone who visited an online clothing store and left might see an ad for the retailer on Facebook, mySpace or the New York Times later that day. It's a process known as “retargeting” and FetchBack is the first company built from the ground up to address this unique form of advertising.

Using patent-pending technology, FetchBack allows web site businesses to recoup the investment made in attracting new prospects, by continuing the marketing relationship with them on other sites, at other times.

Because attracting new prospects often requires a large investment, FetchBack emphasizes its cost-effectiveness for continuing the relationship with prospects who responded to an initial pitch. The lost prospects who don’t become customers are a valuable target audience for follow-up messages – if marketers know how to reach them effectively.