Of the 1.5 million nonprofits in the US, far too few have the resources to keep their Websites up-to-date—which makes keeping potential donors, volunteers, and advocates (particularly the younger, tech-savvy sort) abreast of opportunities to ‘do good’ both costly and inefficient.
This very problem is what inspired Greg McHale, the founder and CEO of good2gether, to build a social-media-enabled Web platform that radically transforms the way people discover and engage with nonprofits.
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The platform allows nonprofits to enter information about their events, in-kind donation needs, programs, and volunteer opportunities using a simple Web interface (no technical skills required). It’s free and easy for nonprofits to create and manage their profiles—and they’re able to do so as often as they like.
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What makes good2gether truly unique is how it distributes this information—through a network of ‘Do Good™ Channels’ that live on existing high-traffic Websites (Boston.com, SFGate.com, AJC.com) that get millions of visitors each month. Each time a nonprofit creates or updates their profile on good2gether’s site, it’s automatically published on every Do Good Channel.
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For consumers, Do Good Channels make it easy to discover opportunities to ‘do good’ both intentionally—and fortuitously. For example, a recent article on endangered bird species on Boston.com linked to volunteer opportunities with a local chapter of the National Audubon Society (and other similar orgs). Better still – consumers can share their discoveries with friends through embedded social media tools, further increasing the potential impact of the platform on cause engagement at large.
With a reach to over 10 million monthly visitors across just its first three Do Good Channels, and a library of opportunities from several thousand local and national organizations, good2gether is on its way to achieving its mission of transforming philanthropy and community service.